World Cup 2030: Uruguay analyzes selling the name of the Centenario Stadium to finance the works

The Uruguayan Football Association (AUF) presented the model of the Centenario Stadium for the 2030 World Cup (AUF)

The Uruguayan Football Association (AUF) and the Montevideo Municipality They have been working with the number for a long time 2030 in mind. And more so since it was confirmed that Uruguay will host a match of the World that will be disputed in Spain, Morocco and Portugal in that year, and who will be in charge of the tribute ceremony that will be held on the 100th anniversary of the World Cup.

But it is not the only figure in mind. There is another one that represents the most complex aspect of the project: USD 160 million. This is the estimated investment which is necessary to comply with the demands that that organization has, as reported this Thursday by the weekly newspaper Search. And, then, the AUF and the mayor of the Uruguayan capital must think about alternatives for financing the plan. They plan to call for bids for the project in the second half of the year.

that meeting It is scheduled for June 8 from 2030 and both Uruguay and its rival will have a period of 11 to 12 days after the match to travel to Spain, Portugal or Moroccowhere they will play the second match.

The president of the AUF,
The president of the AUF, Ignacio Alonso (Pablo PORCIUNCULA / AFP)

FIFA is expected to contribute a percentage of this necessary investment, while the Uruguayan government began talks with CAF-Development Bank for Latin America to get some loans.

Uruguay is in the middle of a government transition that implies a change of political sign, so part of these definitions will remain for the next administration. In fact, according to information from the Uruguayan media, it is expected that between January and February the president of the AUF, Ignacio Alonsomeet with the elected president of Uruguay, Yamandú Orsi.

But both the AUF and the Municipality of Montevideo believe that the greatest financing will come from private parties, according to information from the Uruguayan media. And one of the issues that is under discussion is the possibility of sell the name of the Centenario Stadium, in a legal process known as we and that is popularized in the United States. It consists of assigning the name of the stage to a sponsor for a certain period in exchange for a previously agreed sum.

The Centenario Stadium in Montevideo
The Centenario Stadium in Montevideo (REUTERS/Andres Cuenca)

One of the most important antecedents of this agreement occurred in 2022, when Barcelona signed a 12-year, 180 million euro contract for its stadium to be called Spotify Camp Nou. In Argentina, River agreed for USD 20 million to rename its stage for seven years More Monumental.

Uruguay now has thinking for him World Cup 2030 What will the VIP areas of the hotel be like? Centennial Stadiumhow much match tickets will cost, which stadiums can be used for training and which areas will be used for fan fests.

Some time ago, together with Argentina and Paraguay, it presented a document titled history liveswhich makes official the application to host one of the parties. The document highlights that there is “total support” from the government of Luis Lacalle Pou and the Municipality of Montevideo for the organization of the championship. It also highlights some figures of the economic impact that this organization would have. Ticket prices will range between US$25 and US$600.although this higher price is intended for hospitality packages that will primarily be accessible to corporate clients.

In the 2030 World Cup the
In the 2030 World Cup, the Centenario Stadium will have a roof that will cover it (AUF)

The document also develop what the VIP areas will be like: “They will offer first-class services, luxury facilities and privileged views, ensuring an experience premium for attendees. These hospitality areas, with their refined ambience and personalized attention, will not only enrich the audience experience, but will also contribute significantly to the total collection.” The AUF projects that each spectator will spend between US$15 and US$25 at the Centenario Stadium.

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