If you have ever thought that certain relations seem straight out of a soap opera script of ambition and power, you may have witnessed a phenomenon known as “enthrone” (from English throning). This new trend in the dating world, which has gained popularity on social networks and dating applications, It is based on choosing a partner not for love, but for the social benefits it can bring.
Although the concept may sound like a modern version of the “gold-digging” (seeking partners for their wealth), “enthronement” takes the approach to another level: It’s not just about money, it’s about influence, connections and status.
From media stars like Kim Kardashian y Kanye West to ordinary users in search of popularity on networks, this trend is redefining the meaning of romantic relationships in the 21st century.
What is behind this strategy of social advancement disguised as romance? Relationship experts and social psychologists warn about its possible consequences, both for those who practice it and for those who are used as a social springboard.
“Enthronement” consists of dating someone to improve one’s social position. As explained to Vice, the relationship specialist Sidharth S. Kumarit’s about “dating someone who, by association, boosts your reputation and ego.” These types of relationships, he points out, are based more on the exchange of power and social validation than on genuine love.
In the words of the relationship expert Kalpana Singh In the same way, the motivations behind “enthronement” usually include “the search for social validation, access to exclusive circles, an increase in self-esteem and greater influence on social networks.” Singh warns that these relationships often lack the basic elements of a genuine loving bond, such as shared interests, affection, and intimacy.
The problem of “enthronement” lies in its lack of emotional depth. According to Singh, these relationships are “doomed to fail because they prioritize influence over genuine connection.” Lack of authentic interest can lead to inevitable disappointments when the “throne” crumbles and human failings become apparent.
In fact, “enthronement” is similar to other social behaviors such as “gold-digging”, but with a more modern approach: the search for prestige and fame. However, experts warn that the influence gained may not be enough to maintain the relationship once the initial illusion fades.
Image culture and social networks play a fundamental role in the popularization of “enthronement.” According to a study conducted by the dating app Plenty of Fishalmost 30% of users look for partners “25% more desirable than themselves.” This quest for status is reinforced by the unrealistic standards promoted by influencers and celebrities.
The psychologist and relationship coach Angelika Koch explains that many young women look for partners who allow them to “level up” socially. “They no longer dream of a traditional life in the suburbs; “They want luxury, travel and glamorous parties,” says Koch. This has led to the “enthronement” strategy becoming a tool to achieve these objectives.
While many specialists warn about the emotional dangers of “enthronement,” some also recognize its effectiveness in achieving social advancement. “In the long run, it can work, as long as you treat others with respect and honesty,” he says. Ksenia Drobenmatchmaking agency director Droben Matchmaking.
Droben mentions cases where people who started out as “someone’s partner” ended up becoming celebrities in their own right. However, he emphasizes that success depends on how the relationship is managed: “No one wants to be used only for their money or influence,” he concludes.
“Enthronement” is ultimately a reflection of a society driven by status and appearance. Although it may offer temporary benefits, its emotional and moral risks leave a question: Is it worth building a relationship on a pedestal that can collapse at any moment?
