The adult website Pornhub revealed search preferences in the United States during 2024, which show similar patterns to global trends, but with particular nuances that highlight the interests of the public in this country. Among the most searched terms, there is an increase in the popularity of “hentai,” which rose two positions compared to the previous year, consolidating itself as one of the most representative searches.
On the other hand, the term “Latina” reached a prominent place by also rising two positions, becoming the second most popular search. Similarly, the search for “asian” saw a significant increase, reaching fourth place.
In contrast, previously dominant categories like “lesbian” have seen a notable decline, dropping five spots compared to the previous year. However, interest in “anime” saw a four-spot rise, fueling the trend known as “Animation Arousal,” which continues to gain traction both nationally and globally.
2024 consecrated Violet Myers as the most searched celebrity in the United States, establishing himself as one of the most influential figures within the industry.
In second place is Alex Adamswhose rise stands out for its ability to attract searches both locally and internationally. Finally, Lana Rhoades occupies third place, remaining a figure that continues to resonate with user preferences despite changes in market trends.
The position of these stars reflects an interaction between the content offer and public perception, positioning them as references within the category in a year marked by the diversification of interests and searches.
Emerging search trends during 2024 in the United States highlight a significant shift in user preferences, highlighting specific terms that have notably gained popularity.
- “Mature 50 plus”: This term showed impressive growth, with an increase in 385% compared to the previous year.
- “Business trip”: In line with the annual theme called “Coworker Crushes,” This search grew 331%.
- “Thick and curvy”: With an increase of 251%this term reaffirms the preference for more diverse and realistic representations of bodily beauty.
In 2024, the most popular categories in the United States reflect continuity in user preferences, with some interesting variations compared to previous years.
- Most viewed category: Ebony
The category was consolidated as the most visited in the country. Its success also aligns with global trends. - Second place: Lesbian
Despite having fallen in terms of specific searches, the category managed to remain in second position among the most viewed. - Third place: MILF
The category MILF It closed the podium as the third most popular, continuing its trajectory of mass acceptance in recent years.
The most viewed categories in the United States in 2024 not only stand out for their overall popularity, but also for their relative performance compared to the rest of the world, showing a distinctive profile in the interests of American users.
- Domain of “Ebony”
The Ebony category was viewed 68% more in the United States than the global average. This reinforces its position as one of the preferred categories - Growth of “Interracial”
The Interracial category saw 64% more views in the United States compared to other regions. - Rise of “Latina”
With 51% more views, the Latin category continues to gain traction within the US market.
