For more than a decade, Apple set a tone with the annual launch of a new line of hardware products. Since the presentation of the iPad original in 2010 until Apple Vision Pro in 2023, this 14-year streak was symbolic of the company coming to an end with the completion of 2024.
During the previous year, the company did not announce any new products, ending this streak that accustomed users and that generates the expectation of knowing what will happen in 2025, about the possible arrival of a new device or another line of products.
Between 2010 and 2023, each year brought with it at least one new product line, creating a trend within the industry. Some of these launches revolutionized the way we interact with technology, while others explored market lines the company had never been in.
This is the complete list of products that the company showed year after year since 2010:
- 2010: iPad
- 2011: Thunderbolt Display
- 2012: iPad mini
- 2013: iPhone 5C y iPad Air
- 2014: Apple Watch
- 2015: iPad Pro, Apple Pencil y Apple TV HD
- 2016: iPhone SE and AirPods
- 2017: iMac Pro, HomePod y iPhone X
- 2018: iPhone XS Max
- 2019: AirPods Pro, Pro Display XDR and Apple Card credit card
- 2020: Apple Silicon, MagSafe technology, HomePod mini and AirPods Max
- 2021: AirTag
- 2022: Mac Studio, Studio Display y Apple Watch Ultra
- 2023: Apple Vision Pro
Despite this history, 2024 broke with tradition. Yes ok Apple renewed several of its existing products, such as iPad Pro with a latest generation OLED screen and the iPhone 16 With a completely redesigned design, it did not present any hardware products that inaugurated a new category.
Among the reasons behind this decision, the company’s focus on software development stood out. In 2024, Apple focused its efforts on improving its operating systemsespecially with the release of Apple Intelligencea model of artificial intelligence It enhances the user experience on your existing devices, but is not hardware.
Although nothing new has been announced in 2024, 2025 is shaping up to be a crucial year for Apple, with a series of launches that promise to update its catalog and explore new categories. The company reportedly plans to introduce significant improvements to existing products, along with innovations designed to expand its ecosystem.
On the tablet front, the entry-level 11th generation iPad is expected to feature the A18 chip, better wireless connectivity, and support for Apple Intelligence. Additionally, the iPad Air will feature the M4 processor and an improved Magic Keyboard, while the iPad SE will offer a cost-effective alternative without compromising performance.
The MacBook Air will also receive a major update. It will integrate the M4 processor for greater energy efficiency and will double the base memory to 16 GB. This model will feature longer-lasting batteries, an improved camera with Center Stage technology, and 13- and 15-inch screen sizes.
For smart homes, Apple will launch a HomePod with a 6-inch touchscreen. This device will be a central hub to manage accessories HomeKitmake video calls using FaceTime and execute basic functions through voice commands.
Finally, the iPhone SE 4 will mark a change in the economic line, adopting a design inspired by the iPhone 14, with an OLED screen, Face ID, USB-C port and a 48 megapixel camera, positioning itself as an accessible high-end competitor.
To these rumors we must add that reports have emerged that the company is working on a foldable iPhone, although this device would not hit the market until after 2026.
